Hi, I’m Rachel, and welcome to the part of the internet where we talk about the stuff no one wants to deal with but absolutely has to: crisis and reputation management.
If you are expecting buzzwords, corporate jargon, or vague “best practices,” you are in the wrong place. I’ve lived through the fire and came out the other side with my sense of humor intact and a lot of hard-won lessons to share.
This blog is where I break it all down: what to say when everything hits the fan, how to protect your brand before disaster strikes, and why “sorry” isn’t always the hardest word (but sometimes it’s the wrong one). So, who am I? According to my professional bio:
Rachel Mayberry, MBA, is a visionary communications and public policy executive with more than 15 years of experience leading mission-driven growth across the nonprofit, healthcare, education, and corporate sectors. Known for her strategic mindset and collaborative leadership, Rachel has consistently elevated organizations through integrated communications, high-impact advocacy, and innovative stakeholder engagement.
As Chief Advancement Officer at a community health center, she led a 15-person team spanning marketing, development, public policy, and population health driving double-digit patient growth and securing millions in public and private funding. Prior to that, she spent more than five years at a residential school and pediatric outpatient clinic for children and youth impacted by neurodivergent disorders. There she executed a full organizational rebrand, spearheaded executive transitions, and advanced a robust public policy agenda at all levels of government.
Rachel’s corporate experience sharpened her data-driven approach to strategy, directing national loyalty and direct marketing campaigns through the use of advanced analytics and customer insights. Across every role, she brings a passion for systems thinking, a commitment to equity, and a track record of translating bold ideas into measurable impact.
Currently completing her Doctor of Business Administration at Newman University, Rachel holds an MBA from Coastal Carolina University and a BBA in Marketing from Wichita State. She has been honored as a Wichita Business Journal “Woman Who Leads” three times and was named Wichita AMA’s Nonprofit Marketer of the Year. A Certified Six Sigma Green Belt and trained policy advocate, Rachel is deeply invested in building healthy, resilient organizations and communities powered by purpose and progress.
That all sounds pretty stuffy, right? And it still doesn’t explain why I’m the person to take crisis and reputation advice from. They say most comms pros handle one or two major crises in their whole career. I managed five in a single year. Trial by fire? Absolutely. But those experiences didn’t just toughen me up. They made me an expert in crisis and reputation management. If you want real talk from someone who’s actually done the work, stick around. It’s about to get interesting.