Communication Strategy

How Strong Leaders Respond When the World Feels Unstable

It’s rough out there. Federal funding challenges. Inflation. Rising conflict in the Middle East. Uncertainty doesn’t just hit your bottom line. It hits your people. No matter how hard they try, what’s happening out there follows them in here. So, what’s your role when it comes to external crises? Should you respond? My Rule: If […]

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White woman standing with her hand on her hip. She has a dark pixie cut and is wearing glasses and a black button down shirt.

The Spin Doctor

Hi, I’m Rachel, and welcome to the part of the internet where we talk about the stuff no one wants to deal with but absolutely has to: crisis and reputation management. If you are expecting buzzwords, corporate jargon, or vague “best practices,” you are in the wrong place. I’ve lived through the fire and came out the other side

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