Reputation Management

Cartoon of a white male with dark, short hair, and a blue shirt. His face has a red X over it, and his shirt says "Cancel Culture." The background is red with angry social media and emoji graphics around it.

Crisis Communication in the Era of Cancel Culture 

What do State Farm, Glossier, Goya Foods, and JK Rowling have in common? They are all recent victims of cancel culture.  In today’s digital world, reputations are unmade at the speed of a tweet. Cancel culture has transformed the landscape of crisis communication, where missteps can trigger public outrage, boycott campaigns, or reputational damage in […]

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White man being rushed out of a courtroom with journalist swarming him.

Silence Isn’t Golden: The Case Against “No Comment”

We’ve all seen the scene in a movie or on the news: the corrupt politician, shady CEO, or disgraced celebrity getting rushed out of the courtroom while reporters swarm and shout questions. And what do they say as they’re hustled to the car? “No comment.” I used to think that was such a boss move.

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White woman standing with her hand on her hip. She has a dark pixie cut and is wearing glasses and a black button down shirt.

The Spin Doctor

Hi, I’m Rachel, and welcome to the part of the internet where we talk about the stuff no one wants to deal with but absolutely has to: crisis and reputation management. If you are expecting buzzwords, corporate jargon, or vague “best practices,” you are in the wrong place. I’ve lived through the fire and came out the other side

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